Services / Brand & Identity
Brand Identity
The complete visual language.
from $252
ServiceProject2–3 weeksA brand identity is the set of decisions that let a company look like itself without anyone thinking about it: the mark, the colours, the type, the way photographs are chosen, the tone of a caption. We design the whole system and write it down, so the person posting on Instagram next year makes the same choices you would.
We begin with what the brand needs to say and to whom, then build the visual language from the logo outward: a colour system with the exact values for screen and print, a type pairing with sizes and weights, imagery direction, and the graphic elements that make layouts feel owned. Every decision is tested against real touchpoints — a site header, a packaging label, a proposal cover, a story post — before it goes into the guidelines.
The guidelines are written to be used, not admired: short, visual, with the files linked. Most identities take two to three weeks from brief to handover.
Choose your weave
Packages
Starter
Digital Brand Starter Kit
Identity, mini-site & social setup.
one-time
The identity, a one-page site and your social profiles set up to match — everything a launch needs on day one.
- Identity directions — 1
- Logo suite
- Colour & type system
- Brand book — 6 pages
- Imagery & art direction
- Stationery
- Social profile kit
- Pages — 1
- Responsive design
- SEO basics
- Analytics & form set-up
- Post-launch fixes — 30 days
- Timeline
- 10 days
- Revisions
- Unlimited
Bundle
The Weave
A complete brand build — identity to launch.
one-time
Full identity system, responsive website, brand guidelines, a dedicated strategist and launch support, in fourteen days.
- Identity directions — 2
- Logo suite
- Colour & type system
- Brand book — 15 pages
- Imagery & art direction
- Stationery
- Social profile kit
- Dedicated strategist
- Launch support
- Pages — Up to 6
- Responsive design
- CMS
- Timeline
- 14 days
- Revisions
- Unlimited
| Compare | Digital Brand Starter Kit$252 | Premium Brand Identity$499 | The Weave$599 |
|---|---|---|---|
| Identity directions | 1 | 2 | 2 |
| Logo suite | |||
| Colour & type system | |||
| Brand book | 6 pages | 15 pages | 15 pages |
| Imagery & art direction | |||
| Stationery | |||
| Social profile kit | |||
| Pages | 1 | Up to 6 | |
| Responsive design | |||
| SEO basics | |||
| Analytics & form set-up | |||
| Post-launch fixes | 30 days | 30 days | |
| Dedicated strategist | |||
| Launch support | |||
| CMS |
What you get
- Logo systemAI, SVG, PNGPrimary, secondary, submarks and favicon in every format.
- Colour and type systemPDF, FigmaPalette with hex, RGB, CMYK and Pantone; type pairing with a scale.
- Brand guidelinesPDFA 15–30 page book: strategy summary, logo, colour, type, imagery, layout, voice.
- StationeryPrint-ready PDF, FigmaBusiness card, letterhead, email signature and a proposal cover.
- Social kitPNG, Canva or FigmaAvatar, cover images and three post templates.
How it works
- 01
DiscoveryWeek 1
A workshop on positioning, audience and ambition; an audit of what exists; a short creative brief we both sign off.
- 02
Identity conceptsWeek 1–2
Two directions shown across real touchpoints, so you choose a system rather than a logo.
- 03
System buildWeek 2–3
Colour, type, imagery, layout rules and stationery, refined with you until every element sits right.
- 04
Guidelines and handoverWeek 3
The brand book, every file organised, and a walkthrough with whoever will use it day to day.
Included
- Discovery workshop and creative brief
- Two identity directions
- Logo system in every format
- Colour, type and imagery system
- Brand guidelines
- Stationery and social kit
- Unlimited refinement within scope
Not included
- Naming (see Brand Strategy)
- Website design and build
- Photography or illustration production
- Printing
What changes
- A brand that looks consistent everywhere without a designer on call
- Guidelines your team and partners actually follow
- Faster, cheaper production of everything that comes after
What we need from you
- Two hours for the discovery workshop
- Any existing brand files and a list of where the brand appears
- One decision-maker who can approve each stage
Service levels
- Response time
- Within one business day
- Support
- Email, WhatsApp, Video call
- Guarantee
- Unlimited revisions until it is right, within the agreed scope.
Loose threads
Questions,
answered
Two to three weeks from the discovery workshop to handover. Timelines slip mainly when approvals wait, so we ask for one decision-maker per stage.