Certified Brand Strategist
The full method, assessed. For people who will run brand work for someone else's business.
What you will learn
- Run a discovery process that produces decisions, not notes
- Build a competitive map that survives a client's objections
- Defend a positioning recommendation to a sceptical board
- Write a brand codex the client's next agency can still use
About this programme
The certification is the method we use on client work, taught in full and then assessed properly. It is deliberately harder than the foundations programme: the final exam has a time limit, two attempts, and a pass mark of 80%.
What you are certifying
That you can be trusted to run brand strategy for a business that is not yours. That means research you can show, a recommendation you can defend, and documentation someone else can pick up.
The assessment
A written brief, marked by a person against a rubric, and a final exam. Both must pass. The certificate carries a serial and a public verification page, and is valid for two years.
Before you start
- Brand Foundations, or equivalent experience
- You have worked on at least one brand engagement end to end
The outline
Discovery
Getting the truth out of a client in the time you have.
- The discovery session that produces decisionsReading
- Competitive mapping without the guessworkReading
The recommendation
Making the case, and writing it down so it lasts.
- Defending a position to a sceptical roomReading
- Your brand brief, assessedAssignment
Assessment
The final exam.
- Final examinationQuiz
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