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Study guideSEO & AEO
The SEO & AEO Field Guide
A reference for being found by search engines, and by the answer engines reading them.
Intermediate 43 min 2 modules · 5 lessons
PSPawan SamarakoonFounder & Brand Strategist, LOOM Brand Designs
What you will learn
- Audit a site's technical foundation without a paid tool
- Write a page that can be quoted by an answer engine
- Know which schema types actually earn something
- Read Search Console without drawing the wrong conclusion
About this programme
Not a course — a guide you come back to. Each chapter stands alone and answers one question properly.
Written for the way search works now: two audiences, one page. A crawler that indexes you, and an answer engine that quotes you. The overlap is large but not total, and the difference is where most sites lose.
Before you start
- You can edit your own website, or brief someone who can
The outline
01
Foundations
The things that must be true before anything else helps.
- The crawl budget conversation you actually need to haveFreeReading
- Core Web Vitals, honestlyReading
02
Answer engines
Being quoted, not just ranked.
- Writing a page an answer engine can quoteReading
- Schema that earns somethingReading
- Templates and checklistsDownloads
Keep going