Services / Web & E-commerce
Analytics & Tracking
GA4, Tag Manager and conversions that fire.
from $149 per property
ProductisedProject3–5 daysMost businesses cannot say with confidence how many leads or sales last month came from where. We fix that: a measurement plan that names the events that matter, GA4 and Tag Manager configured to capture them, conversion tracking wired into Google Ads and Meta, and a dashboard the team actually reads.
Everything is documented so the next person can maintain it, and every event is tested in the real browser before we call it done.
Choose your weave
Packages
Essentials
Tracking Essentials
GA4 and Tag Manager, set up and tested.
one-time
GA4 and Tag Manager configured with up to five key events and consent mode, every event tested in the browser and documented.
- GA4 & Tag Manager set-up
- Key events — Up to 5
- Consent mode v2
- E-commerce tracking
- Google Ads & Meta conversions
- Dashboard
- Server-side tagging
- Documentation
- Timeline
- 3 days
- Revisions
- One round after testing
Pro
Conversion Tracking Pro
Conversions your ad platforms can trust.
one-time
Everything in Essentials with e-commerce tracking, up to twelve key events, conversions sent to Google Ads and Meta, and a Looker Studio dashboard.
- GA4 & Tag Manager set-up
- Key events — Up to 12
- Consent mode v2
- E-commerce tracking
- Google Ads & Meta conversions
- Dashboard — 1 Looker Studio dashboard
- Server-side tagging
- Documentation
- Timeline
- 5 days
- Revisions
- One round after testing
Stack
Measurement Stack
Server-side tagging and a dashboard suite.
one-time
Server-side tagging, unlimited key events, cross-domain and offline conversions, and a suite of dashboards for marketing and finance.
- GA4 & Tag Manager set-up
- Key events — Unlimited
- Consent mode v2
- E-commerce tracking
- Google Ads & Meta conversions
- Dashboard — Dashboard suite
- Server-side tagging
- Documentation
- Timeline
- 2 weeks
- Revisions
- One round after testing
| Compare | Tracking Essentials$149 | Conversion Tracking Pro$249 | Measurement Stack$490 |
|---|---|---|---|
| GA4 & Tag Manager set-up | |||
| Key events | Up to 5 | Up to 12 | Unlimited |
| Consent mode v2 | |||
| E-commerce tracking | |||
| Google Ads & Meta conversions | |||
| Dashboard | 1 Looker Studio dashboard | Dashboard suite | |
| Server-side tagging | |||
| Documentation |
What you get
- Measurement planSpreadsheetThe events, parameters and conversions that matter, and why.
- GA4 and GTM set-upConfiguredProperty, data streams, tags, triggers, consent mode.
- Conversion trackingConfiguredKey events sent to GA4, Google Ads and Meta, verified.
- DashboardLooker StudioTraffic, conversions, cost per result and revenue, by channel.
How it works
- 01
PlanDay 1
What decisions the data must support, and the events that answer them.
- 02
BuildDays 2–3
GA4, Tag Manager, consent, key events, ad platform links.
- 03
TestDay 4
Every event fired and verified end to end in the browser and in the reports.
- 04
Document and hand overDay 5
The plan, the container, the dashboard and a walkthrough.
Included
- Measurement plan
- GA4 and Tag Manager configuration
- Consent mode
- Conversion tracking to ad platforms
- Dashboard
- Documentation
Not included
- Server-side tagging infrastructure fees
- Data warehouse pipelines (see Data Systems)
- Ongoing management (available on retainer)
What changes
- Conversions that reconcile with reality
- Ad platforms optimising on the right signal
- One dashboard instead of five logins
What we need from you
- Admin access to GA4, Tag Manager, Google Ads and Meta, or we create them
- Access to the site to place the container
- A list of the actions that count as conversions
Service levels
- Response time
- Within one business day
- Support
- Email, WhatsApp, Video call
- Guarantee
- Unlimited revisions until it is right, within the agreed scope.
Add-ons
Rush delivery (48 h)
Jump the queue: kickoff within 24 hours and delivery inside 48. Best for logos, single design pieces, copy and audits.
Looker Studio dashboard
A live dashboard of spend, conversions and revenue by channel, with a definition on every metric.
Loose threads
Questions,
answered
Usually because it was installed, not configured: no key events, duplicate tags, consent blocking data, or conversions counting page views. The audit shows it in an hour.