Services / Marketing & Growth
Google Ads
Search, Shopping, Performance Max and YouTube.
from $69/mo
Ad spend is paid directly to Google.ServiceRetainerMonthlyGoogle Ads with conversion tracking that actually fires. We build or rebuild the account — search, Shopping, Performance Max and YouTube as appropriate — fix the tracking so bids optimise toward real leads or sales, and then manage it monthly against a target cost per lead or return on ad spend.
Most accounts we inherit are bidding on the wrong signal: a page view, a click on a phone number, a cart rather than a purchase. The first two weeks are spent on the measurement, because everything after depends on it. Management fees are flat per tier, never a percentage of spend.
Choose your weave
Packages
Starter
Ads Starter
One campaign, tracked properly.
+ $149 setup · 3-month minimum
Ad spend is paid directly to Google.
One search campaign on up to $1,500 of monthly spend, conversion tracking that fires, monthly optimisation and a monthly report.
- Campaigns — 1
- Monthly ad spend managed — Up to $1,500
- Campaign types — Search
- Conversion tracking set-up
- Optimisation — Monthly
- Merchant Center feed checks
- Reporting — Monthly report
- Timeline
- Live in one week
- Support
- Within one business day
Growth
Ads Growth
Search, Shopping and Performance Max.
+ $149 setup · 3-month minimum
Ad spend is paid directly to Google.
Up to six campaigns across Search, Shopping and Performance Max on up to $6,000 of monthly spend, weekly optimisation, feed checks and a monthly call.
- Campaigns — Up to 6
- Monthly ad spend managed — Up to $6,000
- Campaign types — Search, Shopping, Performance Max
- Conversion tracking set-up
- Optimisation — Weekly
- Merchant Center feed checks
- Reporting — Monthly report + call
- Timeline
- Live in one week
- Support
- Same business day
Scale
Ads Scale
Every campaign type, up to $20,000 a month.
+ $149 setup · 3-month minimum
Ad spend is paid directly to Google.
Unlimited campaigns including YouTube and Demand Gen on up to $20,000 of monthly spend, weekly optimisation, a live dashboard and fortnightly calls.
- Campaigns — Unlimited
- Monthly ad spend managed — Up to $20,000
- Campaign types — All, incl. YouTube & Demand Gen
- Conversion tracking set-up
- Optimisation — Weekly
- Merchant Center feed checks
- Reporting — Live dashboard + fortnightly call
- Timeline
- Live in one week
- Support
- Priority, same business day
| Compare | Ads Starter$69/mo | Ads Growth$129/mo | Ads Scale$249/mo |
|---|---|---|---|
| Campaigns | 1 | Up to 6 | Unlimited |
| Monthly ad spend managed | Up to $1,500 | Up to $6,000 | Up to $20,000 |
| Campaign types | Search | Search, Shopping, Performance Max | All, incl. YouTube & Demand Gen |
| Conversion tracking set-up | |||
| Optimisation | Monthly | Weekly | Weekly |
| Merchant Center feed checks | |||
| Reporting | Monthly report | Monthly report + call | Live dashboard + fortnightly call |
What you get
- Account buildGoogle AdsCampaign structure, keywords, ads, extensions, audiences and budgets.
- Conversion trackingGTM, GA4GA4 and Tag Manager set to fire on real leads or purchases.
- Monthly optimisationOngoingSearch terms, bids, negatives, creative and landing page recommendations.
- ReportingLooker Studio, PDFSpend, conversions, cost per result and what changed, monthly.
How it works
- 01
Audit and trackingWeek 1
Review the account, fix conversion tracking, agree the target.
- 02
BuildWeek 1–2
Campaigns, ads and audiences built and launched.
- 03
OptimiseWeekly
Search terms, negatives, bids, budgets and creative tests.
- 04
ReportMonthly
Results against target and next month's plan.
Included
- Account audit and build
- Conversion tracking set-up
- Weekly optimisation
- Ad copy and extension writing
- Monthly report and call
Not included
- Ad spend
- Landing page design and build (see Web Design)
- Product feed fixes beyond configuration
What changes
- Bids optimising toward leads or sales, not clicks
- A cost per result you can plan a budget around
- Monthly numbers the finance side trusts
What we need from you
- Admin access to Google Ads, GA4 and Tag Manager (or we create them)
- A target: cost per lead or return on ad spend
- Somewhere for the click to land that can convert
Service levels
- Response time
- Same business day
- Support
- Email, WhatsApp, Slack, Video call
- Guarantee
- Cancel any month after the minimum term. No lock-in, no exit fee.
Add-ons
Google Business Profile optimisation
Categories, services, photos, posts and review replies set up so the profile ranks in local search and converts.
Extra ad creative
One more static or carousel ad in your brand. A video creative counts as two.
Looker Studio dashboard
A live dashboard of spend, conversions and revenue by channel, with a definition on every metric.
Campaign landing page
A landing page for one campaign, built on your existing site design, with tracking and a form that delivers the enquiry.
Loose threads
Questions,
answered
A flat fee per tier by spend band and campaign count. It never rises because your spend does.