Services / Creative & Design
Art Direction
A consistent eye across every channel.
from $690
ServiceRetainerMonthlyWaitlistA brand can have perfect guidelines and still drift, because guidelines cannot choose a photograph, cast a model or decide that this campaign needs restraint. Art direction is that judgement, applied consistently.
On a monthly retainer, one of our creative directors works with your in-house team: reviewing everything before it goes out, writing shot lists and briefing photographers, concepting campaigns, and holding the line on the brand when a deadline tempts everyone to lower it. It is the difference between a brand that is documented and a brand that is looked after.
Choose your weave
Packages
Campaign
Campaign Art Direction
One campaign or shoot, directed end to end.
50% deposit to start
Two concepts, a moodboard, casting and styling notes, the shot list, direction on the day and selects for one campaign or shoot.
- Named creative director
- Campaign concepts — 2
- Shoot briefs & shot lists — 1 shoot
- Direction on the day
- Selects & retouch notes
- Weekly review of work in progress
- Monthly brand review
- Timeline
- 2–3 weeks
- Revisions
- Two rounds on concepts
Retainer
Art Direction Retainer
A creative director for your in-house team.
3-month minimum
A named creative director with a weekly review slot, briefs for every shoot, concepts for every campaign, direction on up to two shoots a month and a monthly brand review.
- Named creative director
- Campaign concepts — 2 per campaign
- Shoot briefs & shot lists — Every shoot
- Direction on the day — Up to 2 shoots a month
- Selects & retouch notes
- Weekly review of work in progress
- Monthly brand review
- Timeline
- Monthly
- Revisions
- Ongoing
- Support
- Weekly slot, same-day replies
| Compare | Campaign Art Direction$690 | Art Direction Retainer$990/mo |
|---|---|---|
| Named creative director | ||
| Campaign concepts | 2 | 2 per campaign |
| Shoot briefs & shot lists | 1 shoot | Every shoot |
| Direction on the day | Up to 2 shoots a month | |
| Selects & retouch notes | ||
| Weekly review of work in progress | ||
| Monthly brand review |
What you get
- Creative directionShared boardWeekly review of everything in production, with written notes.
- Shot lists and briefsPDFFor every shoot: references, lighting, casting, styling, shot list.
- Campaign conceptsPDF, FigmaTwo concepts per campaign with references and copy angles.
- Monthly brand reviewPDFWhat drifted, what worked, what to change.
How it works
- 01
OnboardingWeek 1
We read everything, meet the team, and agree what needs direction and what can run on its own.
- 02
Weekly reviewOngoing
A fixed slot each week for reviewing work in progress and briefing what is next.
- 03
Shoots and campaignsAs scheduled
Briefs, casting input, on-set direction where practical, and selects afterwards.
- 04
Monthly reviewMonthly
A short report and a conversation about the next month.
Included
- A named creative director
- Weekly review slot
- Shoot briefs and shot lists
- Campaign concepting
- Monthly review
Not included
- Production costs: photographers, models, locations, retouching
- Design production (see Graphic Design)
- Travel and accommodation for shoots, quoted separately
What changes
- A brand that stays sharp between rebrands
- Shoots that come back usable the first time
- A team that learns the eye, not just the rules
What we need from you
- An in-house or freelance team producing the work
- Brand guidelines
- A calendar of upcoming shoots and campaigns
Service levels
- Response time
- Same business day
- Support
- Email, WhatsApp, Slack, Video call
- Guarantee
- Cancel any month after the minimum term. No lock-in, no exit fee.
Loose threads
Questions,
answered
Where practical, yes. We direct in person when the shoot is within reach, or remotely with a live monitor feed. Travel is quoted separately.