Services / Marketing & Growth
Content Marketing
Editorial strategy and production.
from $149 per article
ServiceRetainerMonthlyContent that is written to be found — by search engines and by the AI assistants people increasingly ask instead. We map the questions your customers actually ask, plan articles and guides against them, write with real expertise (yours, interviewed), and structure every piece so it can be cited, not just ranked.
Each article comes with a brief, the draft, two revision rounds, on-page SEO and structured data, and a distribution plan for social and email. Programmes run monthly against a content plan we review each quarter.
Choose your weave
Packages
Single
Single Article
One question, answered properly.
one-time
One researched, expert-interviewed article of up to 1,500 words with on-page SEO, schema and a distribution kit for social and email.
- Articles — 1
- Length — Up to 1,500 words
- Content plan
- Expert interview
- On-page SEO & schema
- Distribution kit
- Pillar guide
- Refreshes of older posts
- Timeline
- 5 business days
- Revisions
- Two rounds
Programme
Content Programme
Four articles a month against a plan.
3-month minimum
A question-mapped content plan and four articles a month, each interviewed, edited, optimised and shared.
- Articles — 4 a month
- Length — Up to 1,500 words each
- Content plan
- Expert interview
- On-page SEO & schema
- Distribution kit
- Pillar guide
- Refreshes of older posts
- Timeline
- Monthly
- Revisions
- Two rounds per article
- Support
- Same business day
Programme+
Content Programme Plus
Eight articles, a pillar guide and refreshes.
3-month minimum
Eight articles a month of up to 2,000 words, a pillar guide each quarter and two refreshes of older posts a month.
- Articles — 8 a month
- Length — Up to 2,000 words each
- Content plan
- Expert interview
- On-page SEO & schema
- Distribution kit
- Pillar guide — 1 a quarter
- Refreshes of older posts — 2 a month
- Timeline
- Monthly
- Revisions
- Two rounds per article
- Support
- Priority, same business day
| Compare | Single Article$149 | Content Programme$490/mo | Content Programme Plus$890/mo |
|---|---|---|---|
| Articles | 1 | 4 a month | 8 a month |
| Length | Up to 1,500 words | Up to 1,500 words each | Up to 2,000 words each |
| Content plan | |||
| Expert interview | |||
| On-page SEO & schema | |||
| Distribution kit | |||
| Pillar guide | 1 a quarter | ||
| Refreshes of older posts | 2 a month |
What you get
- Content planSpreadsheetQuestions, keywords, formats and a publishing calendar.
- Articles and guidesGoogle Docs, CMSResearched, expert-interviewed and edited, with on-page SEO.
- Structured dataJSON-LDArticle, FAQ and How-to schema where it applies.
- Distribution kitCopy deckSocial posts and an email excerpt for each piece.
How it works
- 01
Question mapWeek 1
What customers ask, what competitors answer, what you can answer better.
- 02
BriefsWeekly
Each piece briefed: angle, questions, sources, length, internal links.
- 03
Write and edit5 business days
Draft, expert interview where needed, edit, two review rounds.
- 04
Publish and distributeOn approval
Posted to the CMS with schema, then shared.
Included
- Content plan
- The agreed number of pieces a month
- Expert interviews
- On-page SEO and schema
- Distribution kit
Not included
- Link building and digital PR
- Paid promotion
- Technical SEO fixes (see SEO & AEO)
- Translation
What changes
- Pages that answer the questions buyers ask
- Citations in AI answers as well as rankings
- A library that compounds instead of a feed that disappears
What we need from you
- Access to a subject expert for a 20-minute interview per piece
- CMS access or a contact who publishes
- Brand voice guidelines, or time for us to write them
Service levels
- Response time
- Same business day
- Support
- Email, WhatsApp, Slack, Video call
- Guarantee
- Cancel any month after the minimum term. No lock-in, no exit fee.
Add-ons
Extra revision round
One more round of changes on a package with a fixed number of rounds.
Additional language
Copy, captions or artwork adapted and proofread for one more language.
Keyword report (2,000–3,000 keywords)
Search demand for your products and questions, clustered by intent and mapped to the pages that should rank.
Loose threads
Questions,
answered
As long as the question needs — usually 1,200 to 2,000 words for a guide, shorter for a direct answer. Length is never the goal.