Services / Marketing & Growth
Email Marketing
Lifecycle flows and campaigns.
from $199
ServiceRetainerMonthlyEmail is the channel you own. We build the lifecycle flows that run on their own — welcome, abandoned cart, browse abandonment, post-purchase, win-back — and the campaigns that go on top, on Klaviyo, Mailchimp or whatever you already use.
Every account starts with deliverability: authentication, list hygiene and a sending plan that keeps you out of spam. Then flows are designed and written in your voice, tested, and switched on with reporting that shows revenue or replies per email, not just open rates.
Choose your weave
Packages
Set-up
Flow Set-up
Welcome and abandoned-cart flows, switched on.
one-time
Welcome and abandoned-cart flows — three emails and three SMS each — written, designed and switched on, with authentication and list hygiene fixed first.
- Deliverability set-up
- Automated flows — Welcome + abandoned cart
- SMS in flows
- Email templates — 2
- Campaigns a month
- A/B testing
- Reporting — Launch report
- Timeline
- 7–10 days
- Revisions
- Two rounds per email
Lifecycle
Lifecycle Build
Five core flows that run on their own.
one-time
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows with email and SMS, four templates, deliverability set-up and subject-line tests.
- Deliverability set-up
- Automated flows — 5 core flows
- SMS in flows
- Email templates — 4
- Campaigns a month
- A/B testing — Subject lines
- Reporting — 30-day report
- Timeline
- 2–3 weeks
- Revisions
- Two rounds per email
Monthly
Email Programme
Four campaigns a month on top of the flows.
3-month minimum
Four designed and written campaigns a month, flow optimisation, A/B tests and a monthly report on revenue or replies per email.
- Deliverability set-up
- Automated flows — Optimised monthly
- SMS in flows
- Email templates — Unlimited
- Campaigns a month — 4
- A/B testing
- Reporting — Monthly report
- Timeline
- Monthly
- Revisions
- Two rounds per email
- Support
- Same business day
| Compare | Flow Set-up$199 | Lifecycle Build$449 | Email Programme$199/mo |
|---|---|---|---|
| Deliverability set-up | |||
| Automated flows | Welcome + abandoned cart | 5 core flows | Optimised monthly |
| SMS in flows | |||
| Email templates | 2 | 4 | Unlimited |
| Campaigns a month | 4 | ||
| A/B testing | Subject lines | ||
| Reporting | Launch report | 30-day report | Monthly report |
What you get
- Deliverability set-upDocumentedSPF, DKIM, DMARC, list cleaning and a warm-up plan.
- Lifecycle flowsKlaviyo, MailchimpWelcome, cart, browse, post-purchase and win-back, designed and written.
- TemplatesPlatform templatesEditable email templates in your brand.
- Campaigns and reportingMonthlyThe agreed number of campaigns a month, with revenue-per-email reporting.
How it works
- 01
Audit and deliverabilityWeek 1
Authentication, list health, current flows and quick wins.
- 02
FlowsWeeks 2–3
Strategy, copy and design for each flow, tested end to end.
- 03
CampaignsMonthly
Calendar, design, copy, send and A/B tests.
- 04
ReportMonthly
Revenue or replies per flow and campaign, and what to change.
Included
- Deliverability set-up
- Flow strategy, copy and design
- Templates
- Monthly campaigns on retainer
- Reporting
Not included
- Platform subscription fees
- List purchase (we do not work with bought lists)
- SMS beyond configuration
What changes
- Revenue that arrives while you sleep
- Emails that land in the inbox
- A calendar that is written a month ahead
What we need from you
- Admin access to the email platform and DNS
- Brand guidelines and product or offer details
- A clear goal per flow
Service levels
- Response time
- Same business day
- Support
- Email, WhatsApp, Slack, Video call
- Guarantee
- Cancel any month after the minimum term. No lock-in, no exit fee.
Add-ons
Additional language
Copy, captions or artwork adapted and proofread for one more language.
Looker Studio dashboard
A live dashboard of spend, conversions and revenue by channel, with a definition on every metric.
Loose threads
Questions,
answered
Klaviyo for growing e-commerce brands, Shopify's own email for smaller Shopify stores, HubSpot for B2B and Mailchimp for simple newsletters. We work in whichever you have unless it is holding you back.