Services / Research & Strategy
Market Research
Industry, competitor and consumer research.
from $490 per report
ProductisedProject2–3 weeksA branded 40–60 page report that sizes the market, maps the forces shaping it, profiles the competitors, describes the customers and says what to do about all of it. Built from secondary research, first-party data where you have it, and interviews where they add something numbers cannot.
We run three focused engagements — industry, competitor and consumer — and combine them when a decision needs the wider lens: entering a market, launching a product, raising a round. Every claim is sourced and every recommendation is specific.
Choose your weave
Packages
Report
Single Report
Industry, competitor or consumer — one lens.
one-time
One branded 40–60 page report — industry, competitor or consumer — with an executive summary, data appendix and a findings presentation.
- Reports — 1 of industry, competitor or consumer
- Pages per report — 40–60
- Expert or customer interviews — Up to 3
- Market sizing model
- Executive summary
- Findings presentation
- Board summary deck
- Timeline
- 2 weeks
- Revisions
- One round on the draft
Pair
Two Reports
Two lenses, one set of recommendations.
one-time
Any two of the industry, competitor and consumer reports, with recommendations that draw on both.
- Reports — 2
- Pages per report — 40–60
- Expert or customer interviews — Up to 5
- Market sizing model
- Executive summary
- Findings presentation
- Board summary deck
- Timeline
- 3 weeks
- Revisions
- One round per report
Study
Full Market Study
The whole picture, board-ready.
50% deposit to start
Industry, competitor and consumer reports with up to eight interviews, a combined set of recommendations and a board summary deck.
- Reports — All 3
- Pages per report — 40–60
- Expert or customer interviews — Up to 8
- Market sizing model
- Executive summary
- Findings presentation
- Board summary deck
- Timeline
- 4 weeks
- Revisions
- One round per report
| Compare | Single Report$490 | Two Reports$790 | Full Market Study$990 |
|---|---|---|---|
| Reports | 1 of industry, competitor or consumer | 2 | All 3 |
| Pages per report | 40–60 | 40–60 | 40–60 |
| Expert or customer interviews | Up to 3 | Up to 5 | Up to 8 |
| Market sizing model | |||
| Executive summary | |||
| Findings presentation | |||
| Board summary deck |
What you get
- Research reportPDF40–60 pages, branded, with an executive summary.
- Executive summaryPDFThe findings and recommendations on two pages.
- Data appendixSpreadsheetSources, tables and the sizing model.
- PresentationCall, slidesA walkthrough of the findings with your team.
How it works
- 01
ScopeDays 1–2
The decision the research must support, the questions, the markets and the sources.
- 02
ResearchWeeks 1–2
Desk research, data pulls, competitor profiling and interviews.
- 03
AnalysisWeek 2–3
Sizing, forces, segmentation, positioning and the recommendations.
- 04
ReportWeek 3
Draft, one review round, final report and presentation.
Included
- Scoping call
- Secondary research and data analysis
- Up to five expert or customer interviews
- Branded report and executive summary
- Presentation of findings
Not included
- Large-sample surveys (quoted)
- Paid data purchases beyond our subscriptions
- Financial modelling beyond market sizing
What changes
- A number for the market you can defend
- Competitors described by what they actually do
- Recommendations specific enough to act on Monday
What we need from you
- The decision you need to make
- Any internal data, decks or previous research
- Introductions for interviews where you have them
Service levels
- Response time
- Within one business day
- Support
- Email, WhatsApp, Video call
- Guarantee
- Unlimited revisions until it is right, within the agreed scope.
Add-ons
Extra revision round
One more round of changes on a package with a fixed number of rounds.
Board summary deck
The findings and recommendations as a ten-slide deck for your board or investors.
Loose threads
Questions,
answered
Industry bodies, government statistics, company filings, public datasets, your first-party data and interviews. Every figure in the report is cited.