Services / Research & Strategy
Brand Research
Perception, positioning and brand health.
from $390 per report
ProductisedProject2 weeksHow the brand is actually seen — by customers, by the market and by search engines and AI assistants — where it sits against competitors, and what would move it. Brand research is the evidence a rebrand, a repositioning or a marketing plan should start from.
We combine what people say (reviews, social, interviews), what they search for, what the competition claims, and how the brand shows up in search and AI answers, into a report with a clear read on perception, positioning and brand health, and the three to five moves that would change it.
Choose your weave
Packages
Report
Brand Health Check
How the brand is really seen.
one-time
A 30–45 page report on perception, positioning and brand health across customers, search and AI assistants, with ranked recommendations.
- Touchpoint audit
- Voice-of-customer analysis
- Search & AI visibility check
- Positioning map
- Customer interviews — Up to 5
- Findings workshop
- Positioning recommendations deck
- Timeline
- 2 weeks
- Revisions
- One round on the draft
Workshop
Research & Workshop
The findings, turned into decisions.
one-time
The Brand Health Check with up to eight interviews, a two-hour findings workshop with your leadership and a positioning recommendations deck.
- Touchpoint audit
- Voice-of-customer analysis
- Search & AI visibility check
- Positioning map
- Customer interviews — Up to 8
- Findings workshop — 2 hours
- Positioning recommendations deck
- Timeline
- 3 weeks
- Revisions
- One round on the draft
| Compare | Brand Health Check$390 | Research & Workshop$590 |
|---|---|---|
| Touchpoint audit | ||
| Voice-of-customer analysis | ||
| Search & AI visibility check | ||
| Positioning map | ||
| Customer interviews | Up to 5 | Up to 8 |
| Findings workshop | 2 hours | |
| Positioning recommendations deck |
What you get
- Brand auditPDFEvery touchpoint reviewed for consistency, clarity and quality.
- Perception analysisPDFWhat customers and the market say, quantified where possible.
- Positioning mapPDFWhere you sit against named competitors on the axes that matter.
- RecommendationsPDFThe moves, ranked by impact and effort.
How it works
- 01
ScopeDays 1–2
The brand, the competitors, the audiences and the questions.
- 02
ListenWeek 1
Reviews, social, search data, AI-answer checks, and interviews.
- 03
AnalyseWeek 2
Perception themes, share of voice, positioning and health scores.
- 04
ReportWeek 2
Findings, recommendations and a presentation.
Included
- Touchpoint audit
- Voice-of-customer and social analysis
- Search and AI-visibility check
- Positioning map
- Ranked recommendations and presentation
Not included
- Large-sample brand tracking surveys
- Focus groups
- The rebrand itself (see Rebranding)
What changes
- An honest picture of how the brand is seen
- A positioning decision backed by evidence
- A short list of moves rather than a long list of ideas
What we need from you
- Access to reviews, social accounts and analytics
- A list of the competitors that matter
- Customer introductions for interviews, if possible
Service levels
- Response time
- Within one business day
- Support
- Email, WhatsApp, Video call
- Guarantee
- Unlimited revisions until it is right, within the agreed scope.
Add-ons
Extra revision round
One more round of changes on a package with a fixed number of rounds.
Board summary deck
The findings and recommendations as a ten-slide deck for your board or investors.
Loose threads
Questions,
answered
Where you can introduce them, yes — five to eight short interviews add depth the data cannot. Without introductions we work from reviews, social and search.