Services / Brand & Identity
Rebranding
Evolve or replace, without losing the equity.
from $690
ServiceProject4–8 weeksRebranding is surgery, not decoration. Something has changed — the market, the offer, the ownership, the ambition — and the brand no longer says it. Done carelessly, a rebrand throws away recognition it took years to earn. Done well, it keeps the equity and replaces what was holding the business back.
We start with an audit: what people recognise and value in the current brand, what confuses them, and what the business needs the brand to do next. From that comes a clear decision about evolution or replacement, and a strategy for the change. Then the identity work, and finally the part most agencies skip — the rollout plan that lists every asset carrying the old mark and the order in which to change them.
Most rebrands take four to eight weeks depending on how much strategy is needed and how many assets exist.
Choose your weave
Packages
Refresh
Brand Refresh
Keep the equity, fix what is holding you back.
50% deposit to start
An audit, an evolved mark, an updated palette and type, and guidelines revised to match, with a rollout checklist for every asset.
- Brand audit
- Customer perception check — Internal only
- Rebrand strategy
- Identity — Evolved mark and palette
- Brand guidelines — Updated
- Rollout plan — Checklist
- Launch announcement kit
- Asset re-skinning by our team
- Timeline
- 2–3 weeks
- Revisions
- Unlimited on identity
Rebrand
Full Rebrand
A new identity, a strategy and a plan to switch.
50% deposit to start
Audit, customer perception check, rebrand strategy, a new identity system and full guidelines, with a rollout plan and a launch announcement kit.
- Brand audit
- Customer perception check
- Rebrand strategy
- Identity — New identity system
- Brand guidelines — Full guidelines
- Rollout plan
- Launch announcement kit
- Asset re-skinning by our team
- Timeline
- 5–8 weeks
- Revisions
- Unlimited on identity; two rounds on strategy
Rollout
Rebrand & Rollout
We change every asset for you.
Priced from the rollout plan
Everything in Full Rebrand, plus our team re-skins the assets on the rollout plan — website, social, templates, stationery and signage artwork.
- Brand audit
- Customer perception check
- Rebrand strategy
- Identity — New identity system
- Brand guidelines — Full guidelines
- Rollout plan
- Launch announcement kit
- Asset re-skinning by our team
- Timeline
- 8–12 weeks
- Revisions
- Unlimited on identity
| Compare | Brand Refresh$690 | Full Rebrand$1,490 | Rebrand & RolloutCustom |
|---|---|---|---|
| Brand audit | |||
| Customer perception check | Internal only | ||
| Rebrand strategy | |||
| Identity | Evolved mark and palette | New identity system | New identity system |
| Brand guidelines | Updated | Full guidelines | Full guidelines |
| Rollout plan | Checklist | ||
| Launch announcement kit | |||
| Asset re-skinning by our team |
What you get
- Brand auditPDFWhat works, what does not, and what the rebrand must achieve.
- Rebrand strategyPDFEvolution or replacement, positioning and messaging updates.
- New identity systemAI, SVG, PNG, PDF, FigmaLogo system, colour, type, imagery, guidelines.
- Rollout planSpreadsheet, PDFEvery asset, its owner, its priority and a launch sequence.
- Launch announcement kitPNG, PDF, copy deckSocial posts, email and a short explainer of the change.
How it works
- 01
AuditWeek 1
Stakeholder interviews, customer perception check, and an inventory of every place the brand appears.
- 02
Decision and strategyWeek 2
Evolve or replace, and what the new brand must say. Agreed before any design starts.
- 03
IdentityWeeks 3–6
The new system, shown on your real touchpoints, refined with you.
- 04
RolloutWeeks 6–8
Guidelines, asset by asset changes in priority order, and the launch.
Included
- Brand audit and perception check
- Rebrand strategy
- Full identity system and guidelines
- Rollout plan and launch kit
- Unlimited refinement within scope
Not included
- Producing every re-skinned asset (quoted separately from the rollout plan)
- Signage fabrication and printing
- Website rebuild (see Web Design)
What changes
- A brand that says what the business is now
- Recognition kept where it still works
- A change the team and customers understand rather than resist
What we need from you
- Leadership available for interviews and two decisions
- Access to existing brand files and an inventory of assets, or time for us to build one
- A launch date, even a rough one
Service levels
- Response time
- Within one business day
- Support
- Email, WhatsApp, Video call
- Guarantee
- Unlimited revisions until it is right, within the agreed scope.
Loose threads
Questions,
answered
Only what you choose to. The audit tells us what people actually recognise — often the colour, rarely the exact logo — and the strategy protects it.