Services / Marketing & Growth
Meta Ads
Facebook and Instagram, creatively led.
from $69/mo
Ad spend is paid directly to Meta.ServiceRetainerMonthlyFacebook and Instagram advertising led by creative, because on Meta the ad is the targeting. We set up the pixel and Conversions API so results are measured properly, build campaigns around clear objectives, and test creative every week — new hooks, formats and angles — so performance improves rather than decays.
Creative production is included at every tier: static, carousel and short video ads designed in your brand, with copy written to the audience. Spend is paid from your own ad account; our fee is flat.
Choose your weave
Packages
Starter
Meta Starter
Tracked, tested and creative-led.
+ $149 setup · 3-month minimum
Ad spend is paid directly to Meta.
One campaign on up to $1,500 of monthly spend with two new creatives a month, pixel and Conversions API set-up, monthly testing and a monthly report.
- Campaigns — 1
- Monthly ad spend managed — Up to $1,500
- New ad creatives a month — 2
- Pixel & Conversions API set-up
- Creative testing — Monthly
- Audience building — Core audiences
- Reporting — Monthly report
- Timeline
- Live in one week
- Support
- Within one business day
Growth
Meta Growth
Six new creatives and weekly tests.
+ $149 setup · 3-month minimum
Ad spend is paid directly to Meta.
Up to six campaigns on up to $6,000 of monthly spend, six new creatives a month, weekly creative tests, full audience building and a monthly call.
- Campaigns — Up to 6
- Monthly ad spend managed — Up to $6,000
- New ad creatives a month — 6
- Pixel & Conversions API set-up
- Creative testing — Weekly
- Audience building
- Reporting — Monthly report + call
- Timeline
- Live in one week
- Support
- Same business day
Scale
Meta Scale
Fresh creative every week.
+ $149 setup · 3-month minimum
Ad spend is paid directly to Meta.
Unlimited campaigns on up to $20,000 of monthly spend, twelve new creatives a month, weekly tests, a live dashboard and fortnightly calls.
- Campaigns — Unlimited
- Monthly ad spend managed — Up to $20,000
- New ad creatives a month — 12
- Pixel & Conversions API set-up
- Creative testing — Weekly
- Audience building
- Reporting — Live dashboard + fortnightly call
- Timeline
- Live in one week
- Support
- Priority, same business day
| Compare | Meta Starter$69/mo | Meta Growth$129/mo | Meta Scale$249/mo |
|---|---|---|---|
| Campaigns | 1 | Up to 6 | Unlimited |
| Monthly ad spend managed | Up to $1,500 | Up to $6,000 | Up to $20,000 |
| New ad creatives a month | 2 | 6 | 12 |
| Pixel & Conversions API set-up | |||
| Creative testing | Monthly | Weekly | Weekly |
| Audience building | Core audiences | ||
| Reporting | Monthly report | Monthly report + call | Live dashboard + fortnightly call |
What you get
- Pixel and CAPI set-upMeta Events ManagerEvents firing from the site and the server, verified.
- Campaign buildMeta Ads ManagerObjectives, audiences, placements and budgets.
- CreativePNG, MP4The agreed number of new ad creatives per month.
- Weekly optimisation and monthly reportLooker Studio, PDFTests, results, cost per result and next steps.
How it works
- 01
TrackingWeek 1
Pixel, Conversions API and domain verification fixed first.
- 02
BuildWeek 1–2
Campaign structure, audiences and the first creative set.
- 03
TestWeekly
New creative and audiences tested against the control.
- 04
ReportMonthly
Cost per result, winning creative and next month's plan.
Included
- Pixel and CAPI set-up
- Campaign build and management
- Monthly creative production
- Weekly testing
- Monthly report
Not included
- Ad spend
- Photo and video shoots (see Video Production)
- Influencer partnerships
- Landing pages
What changes
- Creative that stops the scroll and is measured honestly
- Cost per result trending down over the first quarter
- A creative library that keeps working after the campaign
What we need from you
- Admin access to the Business Manager, page and ad account
- Brand guidelines and a photo or product library
- A target cost per result
Service levels
- Response time
- Same business day
- Support
- Email, WhatsApp, Slack, Video call
- Guarantee
- Cancel any month after the minimum term. No lock-in, no exit fee.
Add-ons
Extra ad creative
One more static or carousel ad in your brand. A video creative counts as two.
Looker Studio dashboard
A live dashboard of spend, conversions and revenue by channel, with a definition on every metric.
Campaign landing page
A landing page for one campaign, built on your existing site design, with tracking and a form that delivers the enquiry.
Loose threads
Questions,
answered
Two new creatives a month on Starter, six on Growth and twelve on Scale. A video creative counts as two.